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FMCG supply chains, connected and powered up

Integrated logistics for visibility, agility and efficiency in a fast-changing world.

One logistics partner
Tailored solutions
Global network

Unlock new possibilities in FMCG supply chain management

On-time in-full delivery is everything in the FMCG business. In a world that is witnessing disruptions, raw material shortages and increasing costs, it is critical for the FMCG supply chain to be efficient, resilient and agile.

Stay ahead with an integrated logistics solution: one that optimises the flow of every aspect of your FMCG supply chain, supports efforts to reduce GHG emissions, and helps you go all the way.

Warehouse workers in safety vests sorting packages on a conveyor belt for distribution

Level up your FMCG supply chain strategy

In today’s dynamic FMCG landscape, a robust supply chain, connected across functions to optimise flow, is key to growth and meeting consumer demands. The strongest strategies hinge on visibility, agility, and efficiency.

Visibility
Visibility
Stay informed to take the right decisions and ensure products are available across every channel.
Agility pictogram
Agility
Maintain flexibility to navigate risks, meet evolving demand, and ensure on-time, in-full delivery everywhere.
Efficient Returns Management
Efficiency
Drive cost efficiency in fragmented, low-margin markets through supply chain connectivity.

Navigating the FMCG market segment

Diving into the FMCG market segment requires deep understanding of consumer behaviour, category nuances, and demand patterns. To help with this, we offer Lead Logistics solutions designed to meet the unique requirements of key FMCG categories. So, harness the power of our global operations networks, owned-asset control, digital technology, multiple provider coordination and solutions that can be tailored to your needs.

Smiling customer in denim jacket choosing a wine bottle in liquor store aisle.

Beer, wine, spirits and tobacco

International compliance is a complex process when it comes to delivering alcoholic beverages to different parts of the world. To reach your markets on time, you need to streamline your supply chain operations with a partner who is an expert at handling compliance. Lead Logistics helps you plan ahead to ensure your products move efficiently across borders.
Retail worker organizing jars on a store shelf with focus and attention.

Food & Beverages

When it comes to moving your F&B products, there are often tight deadlines. To meet them, you must ensure smooth flow of products, even during disruptions. Lead Logistics helps you plan your warehousing requirements and product flows, so that you focus on what you do best - producing exceptional food and beverage products.
Customer selecting lipstick from a cosmetics store display.

Home & Personal Care

The personal care industry is extremely fast paced. A product that’s trending one day may not be the next day. Being competitive in a market where demand changes constantly, optimising supply chains becomes absolutely critical. With Lead Logistics, you can plan ahead to meet shifting market demands and ensure on-time deliveries.
Maersk container ship sailing across the ocean with cargo

Regional focus: North America

Resilience OS: Designed for Fast-Paced Supply Chains

In the world of fast moving consumer goods, delays aren’t just inconvenient, they’re costly. That’s why Maersk created Resilience OS, a hands-on toolkit to help FMCG leaders build faster, leaner, and more responsive supply chains.

Whether it's a sudden demand spike or a logistics bottleneck, FMCG businesses need to adapt in real time. Resilience OS provides the frameworks and insights to help you mitigate risk, optimize delivery, and stay competitive.

Case studies

Get inspired by real-world case studies that showcase how our partnership with FMCG companies have helped them solve complex supply chain challenges, respond to market shifts, and drive efficiency. Learn how our tailored FMCG logistics solutions can help your business stay ahead in this dynamic landscape.

Insights

Discover how FMCG businesses can navigate dynamic market trends with Maersk’s expert insights and logistics solutions. Explore winning strategies to discover how your business can adapt and thrive in an ever-evolving consumer landscape.

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Turning disruption into advantage in FMCG

Resilience is no longer optional in FMCG, where thin margins and relentless consumer demand mean that supply chain disruption costs more than delays.

Our exclusive report with FT Longitude, Course for Change: How the fast-moving consumer goods sector builds resilient supply chains, reveals how the top 18% of companies are not just reducing losses but also building smarter supply chains and transforming disruption into a competitive edge.

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