Unleashing the UPSIDE potential for the Technology & Electronics industry

What’s the UPSIDE?

The technology and electronics industry has a lot of moving parts. Between sourcing, assembly and distribution, a smartphone could move between half a dozen countries and time zones to reach a customer’s pocket. To keep every part in a technology value chain operating smoothly, you need a flexible supply chain solution. It needs to help you see what’s ahead while keeping an eye on what’s happened.

We believe integrated logistics is THAT vehicle for transformation. New digital platforms, connected physical assets and game-changing insights are the answer. Get a new perspective and unleash your UPSIDE potential with integrated logistics.

Industry overview

Both the Technology and the Electronics industry face a wave of turbulence as we move further into this decade, because COVID-19 can disrupt manufacturing processes and force businesses to move production facilities to non-tariff bound locations.

And that's just one example of the challenges that we need to face.

When it comes to shipping electronics, at Maersk, we’re here to help you enjoy stability in volatile times and gain the advantage of our global logistics network to take care of the rest.

Our push-driven logistics practices – such as remote assembly, supply chain outsourcing and 3PL engagement – are fit-for-purpose and designed to keep your products freely available and competitively priced.

We believe the following trends will help you ride this wave and stay ahead of the curve:


Capitalising on opportunities in emerging markets

  • In the next two decades, around three billion new customers will enter the middle-class, most of whom will be from emerging markets.
  • Their consumption of technology is estimated to increase by $14 billion; this is a huge opportunity but also one that demands preparation.
Customer experience

Changing sourcing patterns to decrease lead times and enhance the customer experience

  • The global marketplace, alongside demand patterns, are constantly changing. With products hitting the market faster, long lead times are hampering business opportunities and profits.

Building up customer-centric supply chains with instant feedback

  • 81% of companies with excellent customer service enjoy a competitive advantage. To follow suit, enable an easy returns process and adopt the policies, technologies and processes to support this.

Getting smarter connections

  • The Big Data age has created technologies that enable virtualisation of the supply chain, turning information into insights. This means that logistics processes and technologies will get smarter.
  • Today, manufacturers are focusing on building a more resilient integrated supply chain plan.

The world of transport and logistics makes global trade tick like clockwork, connecting producers and suppliers with consumers through global supply chains. It is a complex machinery with many gears and wheels that need to connect and work in tandem to move products seamlessly from A to B. This is why HP have worked closely together with Maersk since 2010 to streamline its supply chains. HP and Maersk have had a long-standing and trusted relationship.

- Rod DeGesero, Global Director for Procurement & Partner Management at HP Inc.

We have been very pleased to see how Maersk has kept honoring our agreements during challenging times in the past two years. This is also why we have awarded Maersk our best partner in Delivery in 2021 and why we are already engaged in conversations of how to further shape our collaboration.

- Koen ten Hove, COO Philips Domestic Appliances.

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