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Fruit Attraction 2024

8-10 October | Madrid, Spain
Maersk stand 4C07 - Pavilion P04

As fresh as it can be, from farm to plate

The fruit and vegetable industry is growing by 6% each year. This growth comes with the added pressure to retain the quality of fresh produce, all the way from origin to destination. Maersk’s cold chain experts leverage a century of experience with perishable cargo to help you optimise shelf life and minimise delays and losses.

Interested to know more?

We’ll be at Fruit Attraction 2024 to give you insight into how you can stay unperishable in the business of perishables. Stop by to chat with our experts on how Maersk can take care of delivering your fruits and vegetables on time, in perfect condition, so you can focus completely on your core business.

Cold storage illustration
Cold storage

To meet the growing demand for cold storage, we are building state-of-the-art facilities around the world at major reefer ports. These facilities will be built to understand and ease customer pain points by optimising efficiency, productivity and capacity. Case in point– the launch of our new cold store in Rotterdam. This facility, located close to the port, is equipped to help you lower GHG emissions and can be used as a bonded warehouse.

Captain peter illustration
Captain Peter™

Track your refrigerated cargo during transit with our cold chain visibility product, Captain Peter™. This tool is free for all our customers and allows you to monitor and control your cargo’s journey in just a few clicks. Get instant notifications whenever there’s a slight deviation in your container’s temperature, filter shipping information conveniently and share live data with your vendors securely through API integration.

Cold chain management illustration
Cold Chain Management

Every handover in the movement for your fruits and vegetables from farm to plate is an added layer of risk. Temperatures may fluctuate, documentation may be missing or unexpected events could cause delays that will affect the quality of your cargo and increase costs. Maersk Cold Chain Management (CCM) is an integrated service offering both the physical assets and digital capabilities to enable true end-to-end supply chain management.

Cold chain logistics
Cold Chain Solutions

Looking for a reliable, end-to-end logistics partner who can meet all your cold chain needs? Maersk Cold Chain Solutions take care of the end-to-end transport of your perishables, while reducing risk and administrative workload. Our expert local teams will assess your supply chain and streamline your logistics network to support your core business.

Book a meeting with our cold chain experts

Our cold chain experts at Fruit Attraction 2024 can answer all your questions. Make an appointment with them to discuss your unique needs.

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Book a meeting with our cold chain experts

Our cold chain experts at Fruit Attraction 2024 can answer all your questions. Make an appointment with them to discuss your unique needs.

By completing this form, you confirm that you agree to the use of your personal data by Maersk as described in our Privacy Notification.

No matter what your cold chain needs are, we’ve got a solution for you

Reshaping cold chain logistics in Europe

Along with the surge in cold chain logistics in Europe comes the rising demand for warehousing. Learn more about the current state of cold storage in the region and explore Rotterdam as a gateway to widen your market reach.

Bringing Morocco and Europe closer together

With many European companies changing the way they source materials, Morocco has emerged as a popular alternative sourcing location. Our new Morocco Bridge Solution is a multimodal service that connects Morocco to the rest of Europe faster using ocean, rail and truck transport.

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