The global sourcing landscape is undergoing a seismic shift. Geopolitical tensions, economic volatility, sustainability mandates, and rapid digital transformation are redefining how businesses procure, produce, and deliver. Sourcing strategies that once delivered results are now outdated in a world where volatility has become the rule rather than the exception. This evolving landscape brings both new challenges and valuable opportunities for businesses ready to adapt and lead.
What's fueling global supply chain shifts?
Ongoing tariff shifts and regulatory unpredictability are accelerating nearshoring and friend-shoring as companies prioritise supply chain continuity in politically stable regions. Extreme weather events are also driving companies to shift sourcing to more climate-stable regions while investing in low-carbon logistics and renewable energy solutions. At the same time, ESG-conscious consumers increasingly demand traceability and ethical practices, prompting brands to adopt blockchain-powered sourcing to meet expectations and build trust.
Key forces reshaping global sourcing in 2025
Geopolitical Shifts
Economic Volatility
Technology and Digitalisation
Sustainability and ESG Compliance
A new era of supply chain diversification has arrived
Global businesses are rethinking procurement at a fundamental level. Studies show that companies with multi-hub sourcing strategies experience 25% fewer supply chain disruptions than those relying on a single region. This shift is reshaping procurement models across industries. The old playbook, built for cost-efficiency, is being replaced with agile, resilient, and tech-enabled models that prioritise:
- Reducing dependency through “China Plus One” and nearshoring
- Real-Time Risk Management: Navigating inflation, trade disruptions, and supply shocks.
- Sustainability & ESG Compliance: Meeting growing regulatory and consumer demands.
- Digital Intelligence: Leveraging data, AI, and automation for smarter decisions.
From risk to readiness: The path to supply chain resilience
Moving from single-market dependency to diversified, technology-enabled networks ensures that companies can adapt faster, reduce operational risks, and remain competitive in an uncertain world. Those investing in visibility, flexibility, and sustainability today will define the next era of global trade.
Maersk is at the forefront of this transformation, prepared to meet your request amid ongoing uncertainty. Our regional teams, deeply attuned to the evolving dynamics of global supply chains, work closely with you to gain a comprehensive understanding of the current tariff landscape. We proactively respond to minimize supply chain disruptions, carefully assess potential impacts before developing a structured strategy, and navigate a range of scenarios—from short-term adjustments to long-term solutions. By combining trusted people, global processes, and advanced technology, we ensure the continuity and resilience of your business.
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How can you be ready for anything?
Insecurity and instability are on the rise, causing logistics to feel the pressure of constant deviations. How can one be resilient enough? How can business stay strong?
Learn more about how Maersk can help with logistics resilience.
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