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In an era where customs regulations are evolving faster than ever, the stakes for businesses around the world have never been higher. That’s exactly why we brought together a powerhouse panel of trade experts in our latest webinar, Beyond the tariffs: Navigating supply chain strategies in a changing trade landscape. Leaders from U.S. Customs and Border Protection, Altana AI, the U.S. Fashion Industry Association, and Maersk shared the virtual stage to break down complex regulatory shifts, explore real-world compliance challenges, and reveal strategies for building more resilient, transparent, and responsive supply chains. From the rising importance of trade intelligence to navigating forced labor enforcement and illegal transshipment concerns, the conversation offered a clear message: compliance is no longer just a responsibility, it’s a competitive advantage.

Key highlights from the session:

• Reinforce trade compliance with a back-to-basics approach
  In a time of regulatory flux, panelists underscored the importance of getting the fundamentals right. Understanding how your goods are classified, valued, and assigned a country of origin is more critical than ever. Customs enforcement agencies are looking for clear documentation and logical, repeatable processes that demonstrate reasonable care—a foundational principle of the Customs Modernization Act.
• Build resilience into your tariff strategy
  With evolving tariffs and shifting trade agreements, companies are rethinking how and where they source. The panel emphasized the need to prioritize resilience over efficiency, particularly when facing sudden changes to tariff rates or trade policy. Long-term supplier relationships and flexible sourcing plans can help businesses adapt quickly to new conditions.
• Leverage trade intelligence across the business
  Forward-looking companies are embedding trade compliance knowledge into procurement, logistics, legal, and finance workflows—not just siloed in compliance teams. Speakers highlighted that using integrated tools and data platforms can turn customs data into enterprise-wide decision support, enabling better responses to questions around tariff exposure and regulatory risk.
• Use official customs resources to stay informed
  The panel encouraged participants to take full advantage of the many free tools provided by U.S. Customs and Border Protection—such as the ACE Portal, CSMS updates, and the Customs Rulings Online Search System. These resources offer timely policy guidance, import data visibility, and classification support, helping businesses stay compliant amid ongoing changes.